By Jeff Howe, Mike Sando, Mike Jones, and Dianna Russini
For a league defined by parity, the NFL thrives under the guidance of organizations that exhibit unwavering stability. This foundation begins at the top, where a consistent ownership and a reliable front office serve as essential components for sustained success on the field. The most effective front offices not only excel at identifying talent, but they also cultivate a unified vision that permeates every department within the organization, ensuring that office politics do not obstruct the primary goal of winning games. As articulated by one high-ranking executive involved in this analysis, “The challenge of a proficient front office lies in balancing and interconnecting the various departments and decision-making processes that influence the on-field product and future strategies.”
The Athletic conducted a survey among 40 league insiders, which included 35 high-ranking executives and five coaches, to formulate the NFL Front Office Rankings. Respondents were granted anonymity for both their votes and subsequent discussions, enabling candid feedback. They were tasked with ranking their top five front offices based on the football operations of each franchise, with the stipulation that they could not vote for their own team. The results highlighted the importance of stability, as eight of the top ten teams featured general managers who had been in their roles for no less than five years. Notably, four of the top six teams, including the top two, promoted their GMs from within the organization.
“Ultimately, it’s about results,” added the high-ranking executive, “but how you operate on a day-to-day basis hinges on your processes. Do you maintain a sound methodology in the draft, free agency, and contract structuring? Are you aligning aggressive roster-building strategies with the life cycle of your team? All these factors contribute to what defines the best front offices.”
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The Scoring System: First-place votes were assigned 10 points, second-place votes received 7 points, third-place votes earned 5 points, fourth-place votes garnered 3 points, and fifth-place votes collected 1 point. Notably, one participant divided their fifth-place vote among two teams.
1. Baltimore Ravens
Total points: 259 (15 first-place votes, appeared on 36 ballots)
Owner: Steve Bisciotti
General Manager: Eric DeCosta
Head Coach: John Harbaugh
It has been over five years since Ozzie Newsome retired as Baltimore’s general manager, yet his legacy continues to influence the franchise’s consistent competitiveness. Eric DeCosta, who began as a player personnel intern during the Ravens’ inaugural season in 1996, succeeded Newsome in 2019. Under his leadership, the Ravens recorded 56 victories over his first five seasons, ranking third in the league.
DeCosta adeptly navigated the complexities of quarterback Lamar Jackson’s contract negotiations, overcoming a trade request to finalize a five-year, $260 million extension in 2023. Jackson subsequently earned his second MVP award last season. From a talent acquisition perspective, DeCosta has made significant moves, such as trading for linebacker Roquan Smith and excelling in both the first (safety Kyle Hamilton, wide receiver Zay Flowers) and middle rounds of the draft (defensive tackle Nnamdi Madubuike, tight end Isaiah Likely). He also secured veteran running back Derrick Henry as a free agent and fostered an environment conducive to veteran linebacker Kyle Van Noy’s success.
DeCosta’s foresight was evident when he preemptively addressed the potential loss of receiver Hollywood Brown, trading him along with a third-round pick to the Arizona Cardinals for a first-round selection that resulted in center Tyler Linderbaum. “Consistency,” noted an NFC executive regarding the Ravens’ front office. “They possess a clear understanding of what it means to be a Raven and how to win with the right players.” This sentiment underscores the Ravens’ ability to identify the qualities that will lead to success in their program, further bolstered by head coach John Harbaugh’s long-standing tenure since 2008.
2. Kansas City Chiefs
Total points: 174 (13 first-place votes, appeared on 25 ballots)
Owner: Clark Hunt
General Manager: Brett Veach
Head Coach: Andy Reid
Reid and Veach form a formidable partnership for the two-time reigning Super Bowl champions. Veach, who started as a coaching intern under Reid in Philadelphia in 2004, followed his mentor to Kansas City, playing a key role in the decision to draft Patrick Mahomes in 2017. Following his promotion from assistant GM to GM, Veach has transformed the offensive line and equipped defensive coordinator Steve Spagnuolo with a talented young defense that has ranked among the top 10 in scoring defense for four of the past five years.
“Veach grew up around Andy, so there’s a very clear vision regarding the types of players they seek and what best fits their system,” remarked an executive. “With their success comes continuity, and the staff demonstrates a profound understanding of what works there. Veach and assistant GM Mike Borgonzi are both skilled evaluators with a keen eye for talent and an awareness of league dynamics.” Mahomes, currently the best bargain in the league, was secured before the quarterback market surged. His contract allows the Chiefs to build a championship-caliber roster around him. A general manager who voted for Kansas City as the top front office stated, “They enjoy the stability of their head coach alongside a GM who is comfortable in his role.”
3. San Francisco 49ers
Total points: 151 (3 first-place votes, appeared on 26 ballots)
CEO: Jed York
General Manager: John Lynch
Head Coach: Kyle Shanahan
The 49ers have mirrored the Chiefs’ success, benefitting from a powerful head coach-GM dynamic. After a rocky start that saw them at 10-22, Shanahan and Lynch have guided the team to two Super Bowl appearances and four NFC Championship Games in the last five years. Their combined 62 regular-season and playoff wins during this span rank third in the NFL.
Three former members of the Shanahan/Lynch front office have secured GM positions elsewhere: Kwesi Adofo-Mensah (Vikings), Ran Carthon (Titans), and Adam Peters (Commanders). “From the top down, they share a unified vision for team building,” noted an AFC talent evaluator. “They consistently hit on late-round picks who contribute significantly, boasting the best roster with seven All-Pros.” Despite some contentious negotiations with key players like Nick Bosa, Deebo Samuel, Brandon Aiyuk, and Trent Williams, the Niners have managed to retain their elite talent.
The team’s investment in three first-round picks for quarterback Trey Lance may not have panned out, but the emergence of Brock Purdy as a potential franchise QB has provided a silver lining. If the 49ers secure Purdy on a lucrative contract, they will face the challenge of maintaining roster balance under new salary cap constraints.
4. Philadelphia Eagles
Total points: 140 (5 first-place votes, appeared on 23 ballots)
Owner: Jeffrey Lurie
General Manager: Howie Roseman
Head Coach: Nick Sirianni
Roseman’s analytical and forward-thinking approach to roster construction has garnered praise, keeping the Eagles in contention for the playoffs throughout his tenure, including a Super Bowl LII victory and another NFC title in 2022. Since his elevation to GM in 2010, with some interruptions during the Chip Kelly era, the Eagles have made eight playoff appearances and recorded winning seasons in six of the last seven years.
“Howie’s aggressiveness stands out; he’s not hesitant to take calculated risks on players,” an executive commented. “These traits are vital in a general manager, and he swiftly pivots when strategies don’t yield results. They consistently employ sharp evaluators.” The Eagles have excelled at developing front-office talent, with Chiefs GM Brett Veach, Jets GM Joe Douglas, and Browns GM Andrew Berry all having worked under Roseman.
Utilizing their advantageous resources, the Eagles executed the rare feat of drafting a second-round quarterback and subsequently developing him into a top-tier player. Jalen Hurts and Dak Prescott are the only two quarterbacks earning $25 million or more annually on contracts from the teams that drafted them outside the first round. The Eagles have built a formidable offensive line and skillfully navigated trades for star receivers A.J. Brown and DeVonta Smith, ensuring they can afford to reward both with lucrative contracts.
While the Eagles have experienced more turnover at head coach than teams ranked higher, Roseman’s steadfast approach has preserved their organizational identity.
5. Detroit Lions
Total points: 62 (appeared on 20 ballots)
Owner: Sheila Ford Hamp
General Manager: Brad Holmes
Head Coach: Dan Campbell
Since taking the helm in 2021, Holmes has guided the Lions to one of the most successful seasons in franchise history last year. “If you were to ask who is the No. 1 GM in the league right now, it might be him,” remarked one general manager. “I admire his demeanor and what he represents.” Holmes and Campbell share a cohesive vision, facilitating the acquisition of players who align with Campbell’s coaching style, resulting in a tough, selfless, and talented roster.
The Lions have made strategic first-round selections, including right tackle Penei Sewell, defensive end Aidan Hutchinson, wide receiver Jameson Williams, running back Jahmyr Gibbs, linebacker Jack Campbell, and cornerback Terrion Arnold. They have crafted one of the league’s finest offensive lines and rejuvenated quarterback Jared Goff by effectively surrounding him with talent. This turnaround is particularly noteworthy given the franchise’s history of just one playoff victory in the Super Bowl era prior to the new regime’s arrival.
Holmes has successfully established a team that embodies the qualities he values in players, emphasizing the importance of character and teamwork. “Detroit has crafted a unique identity that distinguishes it from other organizations,” stated an executive.
6. Green Bay Packers
Total points: 54 (appeared on 16 ballots)
Team President: Mark Murphy
General Manager: Brian Gutekunst
Head Coach: Matt LaFleur
The Packers’ consistency at quarterback parallels their front office stability, with Gutekunst, like his predecessor Ted Thompson, having been mentored by Hall of Fame GM Ron Wolf over two decades ago. This legacy has positioned Green Bay favorably on this list. With a young core led by quarterback Jordan Love, the team reached the playoffs last season despite carrying $65 million in dead money, mostly from the Aaron Rodgers trade, signaling they are ahead of schedule in their rebuilding efforts.
Gutekunst’s decision to draft Love as Rodgers’ successor was bold, but it reflects a long-term strategy to manage a complicated quarterback transition. “Gutekunst’s humility, authenticity, and football acumen are evident,” one executive noted. “He approaches decisions methodically, avoiding panic. They’ve made smart choices in free agency, demonstrating a keen understanding of their roster and their head coach’s vision.” With the potential to return to championship contention as early as 2025, when they will shed the remaining dead money, the Packers are poised for success.
7. Seattle Seahawks
Total points: 52.5 (1 first-place vote, appeared on 11 ballots)
Chair: Jody Allen
General Manager: John Schneider
Head Coach: Mike Macdonald
Schneider’s 14-year partnership with former coach Pete Carroll yielded 10 playoff appearances, two NFC Championships, and a Super Bowl victory. Schneider played a pivotal role in identifying Russell Wilson as a franchise quarterback, and although the franchise is currently in a transitional phase following Wilson’s 2022 trade and Carroll’s departure, Schneider’s senior staff includes many long-tenured members.
“The atmosphere in their front office is exceptional,” remarked a GM. “They foster a collaborative environment between coaching and personnel staff. John Schneider is a natural collaborator who understands how to draft well. Even with the changes, the transition has been seamless.” While the Seahawks have not won a playoff game since 2019, they currently boast a 3-0 record in Macdonald’s first season, following two consecutive 9-8 finishes with Geno Smith stepping in as Wilson’s successor. The decision to trade Wilson demonstrated a willingness to make tough calls, leading to one of the most beneficial trades in recent memory.
“They possess a clear vision of their future,” an executive stated. “Schneider and Carroll enjoyed great communication and shared objectives. It’s a remarkably stable organization. John is approachable, respected by peers and media alike, and always seeks to improve. He never claims to have all the answers and values input from others.”
8. Los Angeles Rams
Total points: 48.5 (1 first-place vote, appeared on 13 ballots)
Owner: Stan Kroenke
General Manager: Les Snead
Head Coach: Sean McVay
McVay’s hiring in 2017 marked a pivotal moment for a front office that includes president Kevin Demoff and GM Snead, who have been with the team since 2009 and 2012, respectively. Together, they have embraced an aggressive approach to roster building, most notably exemplified by the 2021 acquisition of quarterback Matthew Stafford.
This strategy transformed the franchise, culminating in a Super Bowl LVI win over Cincinnati. Snead’s “F— them picks” philosophy prioritizes immediate success over long-term draft capital, resulting in a sixth-place winning percentage (.609) and third in playoff victories since 2017, despite not utilizing a first-round pick from 2017 to 2023. However, the aggressive strategy faced challenges in 2022, as injuries plagued a veteran-laden roster lacking depth. Nonetheless, McVay has rebounded the team back to the postseason in 2023.
“It’s impressive how they committed to winning a Super Bowl and managed to quickly revamp,” said one head coach.
9. Buffalo Bills
Total points: 33 (appeared on 9 ballots)
Owners: Terry and Kim Pegula
General Manager: Brandon Beane
Head Coach: Sean McDermott
Since Beane’s arrival from the Carolina Panthers in 2017, he and McDermott have transformed the Bills into a consistent contender. Beane’s bold move to trade up for quarterback Josh Allen in 2018 proved pivotal, as he built the roster around him and gave Allen the necessary resources to evolve into one of the league’s elite players. “Beane might be the best GM in the NFL,” one executive remarked, emphasizing his understanding of culture and people.
Following three consecutive divisional round losses, Beane has made strategic moves, such as trading wide receiver Stephon Diggs and parting with aging defensive stars. Early signs indicate positive outcomes for the 3-0 Bills this season. “Beane is a top-five GM, no doubt,” stated another general manager. “He’s incredibly intelligent and always puts the team first. The drafting and free agency decisions illustrate his patience, especially in a market that often deters free agents.”
10. Pittsburgh Steelers
Total points: 19 (1 first-place vote, appeared on 4 ballots)
Owner: Art Rooney II
General Manager: Omar Khan
Head Coach: Mike Tomlin
The Steelers’ transition from longtime GM Kevin Colbert to Khan in 2022 exemplifies the continued stability of one of the NFL’s most consistent franchises. Under Tomlin, the league’s longest-tenured coach, the team has only experienced winning seasons since 1969. “The Steelers play a traditional style of football,” remarked an executive. “Their defensive scheme remains largely unchanged, and they excel at finding players who fit their system.” Despite ongoing efforts to find a long-term quarterback following Ben Roethlisberger’s decline, the Steelers have maintained competitive standing in the AFC North with a top-10 scoring defense four times since Roethlisberger’s departure.
Others Receiving Votes
In addition to the aforementioned teams, only the Houston Texans and Cleveland Browns received multiple top-five votes from our panelists. The Dallas Cowboys received one first-place vote. Six other teams garnered a single vote each.
(Top illustration of Howie Roseman, John Lynch, Kyle Shanahan, Brett Veach: Dan Goldfarb / The Athletic; Mitchell Leff, Michael Zagaris / San Francisco 49ers, David Eulitt / Getty Images)
